C-TV was a proposal for a new cable TV channel created by Men'sHealth.com. The channel focused on men's health, outside adventures, and sports. Above is a trailer for the channel that I created, along with screenshots and a storyboard. The bright colors were used to code different shows and topics. As the designer, I sought to create a brand that incorporated exaggerated hierarchy, clean graphics, and black and white high-contrast photography. The "C" logo concept was requested by the Men'sHealth team and I used it throughout the motion piece as a recognizable symbol for branding purposes.